The Value of Green Performance Quantifying and Selling B2B Sustainability

B2B enterprises are under increasing pressure from investors, regulators, and customers to clearly articulate sustainability objectives in their corporate goals and mission statements. While many companies take a “check the box” to address these stakeholder pain points, the most innovative organizations are discovering ways to make sustainability a performance point that helps differentiate themselves from the competition, enhancing their overall value proposition and boosting sales outcomes.

In this webinar, Nick Nalepa shares a monetization framework for sustainability within the value chain and actionable strategies for B2B organizations to get paid for demonstrated excellence in this increasingly critical performance area. During the session, he explores how sustainability value can be built into pricing and sales through a proven template for implementing green monetization strategies that sell past procurement.