LinkedIn Document Ads

LinkedIn Document Ads allow advertisers to promote a PDF, PowerPoint, or Word doc directly within the ad. This means the user does not need to go to your website to view the document. Advertisers can choose to have the user view the document for free or gate the asset with a lead gen form. This video will show you which campaign objectives can use LinkedIn Document Ads. Then we'll go over the bid strategy differences and how the ad format can look for the campaign objectives. Last, we'll show you what metrics you can track for this campaign type in LinkedIn Campaign Manager.

0:39 - Campaign Objectives Eligible for Document Ads
1:53 - Creating a Brand Awareness Campaigns for Document Ads
2:43 - Bidding Strategies within Brand Awareness Campaigns
3:16 - Creating a Document Ad with Engagement Campaigns
4:22 - How to Create a New Document Ad for Brand Awareness & Engagement Campaigns
7:04 - Lead Generation Campaign Set Up & Differences
8:52 - Creating Document Ads in Lead Generation Campaigns
11:21 - Limitations with Document Ads on LinkedIn
12:07 - Reviewing Performance of Document Ads

#linkedindocumentads #linkedindocumentadsspecs #linkedinleadgen
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