LinkedIn Ads Best Practices

LinkedIn Ads are a great way to attract your B2B audience, but are you doing everything you can to create compelling ads? We'll talk through some specific LinkedIn Ads best practices and give feedback on real world ads we've seen in our own newsfeeds.

0:26 - Choosing the Right Ad Format
2:19 - Number of Active Ad Variants
3:38 - How Users Read Ads on Social Platforms
6:02 - Paying Attention to Character Limits in LinkedIn Ads
7:29 - Using Links in Introduction Paragraphs
8:19 - Writing Ad Copy for Different Personas within a Company
9:28 - Tips for Creative Assets to Help You Stand Out
10:50 - Examples of Ads that Could Be Improved
14:07 - Examples of Ads We Liked
16:44 - Overall Best Practices

#linkedinads #linkedin #linkedinstrategy
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