The Electric Ride: The Psychology of Electric Vehicle Adoption

Описание к видео The Electric Ride: The Psychology of Electric Vehicle Adoption

What do you get when you gather two automotive leaders, one transport sector expert, and the biggest, cleverest personality at Ogilvy (since David himself)? Strap in for The Electric Ride to watch Rory and his motley crew embark to Nudgestock and chat about the role of behavioural science in EV adoption. Guest-starring Pete Dyson, co-author of Transport for Humans: Are We Nearly There Yet?, Dan Jones, Director at Ford UK & Ireland, and Kirsten Stagg, Head of Marketing at Skoda UK. It’s a wild ride, full of unheard zingers, insights, and an ending you’ll never expect…

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