Utilizing Jobs To Be Done Theory in Digital Marketing

EPISODE TRANSCRIPT AND RESOURCES 👉 https://wostrategies.com/podcast/digi...

ABOUT THIS EPISODE:
Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program.  Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.

Tune in for an insightful conversation with Zac Stucki!

TIMESTAMPS:
00:00 Introduction
01:28 Who is Zac Stucki & what is the Jobs to Be Done Theory?
03:08 How to identify the jobs that your customers are trying to get done
08:51 An organizations' most common mistakes when aligning with Jobs Theory
13:38 How to use the jobs-to-be-done theory to improve marketing efforts + best practices
14:13 Discovering and mapping customer journeys
21:17 Tips for customer interviews to find pain points, motivations, and struggles
24:35 Ensuring that insights from customer jobs-to-be-done are communicated efficiently across teams and taken into account in their decision-making processes
32:01 Interview methods & scripting for interviews + how many people to talk to to gather enough information
40:40 How to involve cross-functional teams in understanding customer insights and realigning internal processes to meet customer needs
45:38 How to handle resistance to change from within the organization + ensure that the changes in internal processes are sustained and continuously adapted to meet evolving customer needs
51:28 Final questions, how to learn more about Zac Stucki

YOU WILL LEARN:
📌 How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.
📌 How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.
📌 How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.

CONNECT WITH ZAC:
• Visit the website: https://homericconsulting.com/
• Connect with Zac on LinkedIn:   / zachary-stucki  
• Follow Zac on Twitter:   / homericconsult  
• Find Zac on Facebook:   / homericconsulting  
• Subscribe to his YouTube channel:    / @homericconsulting  

CONNECT WITH US:
• Twitter:   / dmvictories  
• Katherine on Bluesky: https://bsky.app/profile/kwatier.bsky...
• Katherine on LinkedIn:   / katherinewatier  
• Website: https://wostrategies.com
• Email us at [email protected]

RESOURCES:
Find on episode webpage: https://wostrategies.com/podcast/digi...

↪️ Subscribe to the channel: https://www.youtube.com/@katherinewon...

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