Inflation is having a 'creeper effect' on all consumer income levels, analyst says

With consumers grappling with the burden of high prices and persistent inflation, the implications for the retail sector are becoming increasingly apparent. Barclays' Consumer Discretionary Analyst Adrienne Yih and Jonna Kim TD Cowen Analyst join Market Domination to dissect the dynamics shaping the retail sector.
Yih acknowledges the evident "pullback" in consumer spending due to the ongoing impact of inflation, describing it as "a creeper effect" that is gradually affecting consumers across various income levels. She emphasizes that for retailers to maintain consumer loyalty and spending, they must offer "a trend or a brand that rises above." Yih identifies American Eagle (AEO), Gap (GPS) , and Old Navy as companies that possess this momentum.
Kim, on the other hand, notes that despite the pressure on consumers, "the newness is resonating well with consumers." As more brands introduce new products and offerings, she believes this is boosting consumer sentiment within the retail sector. However, Kim notes that consumers are still prioritizing value overall.
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