Retailers are positioning themselves as consumer sentiment weakens, analyst says

A weakening consumer due to inflation has had severe implications for retailers striving to sustain their profit margins. HSBC US Head of Retail and Apparel Eric Fisch joins Catalysts to discuss the outlook for growth within the retail sector.
Fisch observes that companies have increasingly become "leaner in the retail space." He notes that retailers are reducing inventory, cutting expenses, and "positioning themselves to not get too hurt as consumers adjust their sentiment." However, he questions whether these measures have adequately positioned them for growth in the current environment.
According to Fisch, in the retail industry, companies typically hope for two catalysts to boost growth: a change in lifestyle or a change in trends. He also highlights two areas of innovation that retailers are focused on: style and material, emphasizing that "everyone wants comfort."
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