Version 3.2: Shopify Customer Events for GA4, Enhanced Conversions & Google Ads Conversion Tracking

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https://triangledigtalstore.myshopify...

IT'S ALIVE! In my view, this is the best and most robust way to do this—and probably how Shopify intended. You don't have to mess with the theme files at all. Just add the code to the customer events area, fill in the placeholders, and you're done.


Changes made on 2024-06-09

Version 3.2

- Added detection to see if events have fired more than once

- Fixed some styles in the console

- Added timing to events that fired

- Adjusted the position of the GTM ID for people to add their own

- Added a ton of comments at the top with some instructions too

- Removed all the GA4 events; now the container is just using the regular events. I noticed the GA4 remapped events with the e-commerce data were taking longer to load than the regular ones. I consolidated the events.

- Renamed the events in GTM

If you install this version (3.2), ensure you replace the customer events code, save, disconnect, reconnect, and reimport your GTM container.


📝 What You Will Learn:

- Integrating GA4 with Shopify using GTM, focusing on Shopify's pixel events.
- Setting up enhanced ecommerce tracking that leverages customer data.

- Implementing conversion tracking and capturing enhanced conversions through detailed customer event data.

- Practical tips for deploying your GTM container to effectively track customer interactions.

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