Shopify Google Ads Conversion: Purchase Event using DataLayer and Google Tag Manager

https://trackingacademy.com/blog/goog...

✨ In today’s video, we're diving deep into setting up e-commerce Purchase conversion tracking using Google Ads and Google Tag Manager (GTM) on your Shopify store! 🛒💻 From adding GTM container snippets to your Shopify theme to creating custom conversion actions in Google Ads, we've covered it all. 🌟

We begin by ensuring our GTM container is properly firing across Shopify pages, including the crucial 'Thank You' page. Then, we move on to the nitty-gritty of configuring conversion tracking in your Google Ads account and setting up the necessary data layers for tracking purchase events. Whether you're a seasoned pro or just starting out, this step-by-step guide is designed to help you optimize your e-commerce tracking for better performance and insights. 📊✨

Don't forget to check out the blog post linked above for detailed code snippets and additional tips. Happy tracking!

Chapters:
0:19 What is required to ensure the GTM container fires correctly on Shopify pages?
0:50 How do you add the GTM container to Shopify's theme files?
1:52 How can you verify the GTM container is firing on your Shopify store?
2:28 What steps are involved in creating a conversion action in Google Ads?
3:00 How do you select the right conversion type for Shopify in Google Ads?
3:59 How do you create variables for conversion ID and label in GTM?
4:52 What is needed to track purchase events with a data layer in Shopify?
5:17 How do you test the data layer snippet for purchase events?
6:39 How do you create a custom event trigger for 'purchase' in GTM?
7:10 Why is a conversion linker required in GTM for Google Ads?
7:35 How do you set up Google Ads conversion tracking in GTM?
8:00 How do you create variables for conversion value, transaction ID, and currency code in GTM?
9:32 How do you test the Google Tag Manager configuration for accuracy?
10:45 What are the next steps after setting up conversion tracking?