Bruce Mau | 24 Principles for Massive Change | SXSW 2018

Great design not only beautifies the world, it improves the way we live. Bruce Mau, winner of Cooper Hewitt's 2016 Design Mind award and Chief Design Officer of Freeman, takes us on a journey of the 24 key design principles he infuses into his projects with clients including Herman Miller, Coca-Cola, McDonald's, Freeman and more.

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