The secret sauce behind Max Martin’s songwriting success

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Max Martin is a Swedish pop songwriter and producer who has been behind some of the biggest mainstream pop hits for the last 30 years, surpassing George Martin (the Fifth Beatle) as the most successful producer of all time, and sitting just behind Paul McCartney in the most successful songwriters list.

In this video we show some of the techniques and philosophies he uses to craft irresistible earworms that suit a range of artists, genres and sounds.

00:00 Who is Max Martin?
00:36 1 - Instantly Recognizable Intros
01:45 2 - Melody Foreshadowing
04:04 3 - Melodic Math
06:30 4 - Melody is Everything
07:33 5 - Same Same but Different
10:44 6 - Less is More

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