The mysterious mastermind behind all your favourite hits

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Max Martin has been writing hit after hit for the past 3 decades, but while you'd do well to find someone who doesn't know The Beatles, the average music fan is completely oblivious to the fact that many of their favourite hits were written by this man from a small village in Sweden, despite him being right behind them in the Top Songwriters charts for most no.1 songs.

In this video we talk about the life and career of Max Martin, how he got started, how he came to be the hit factory he is, as well as the reasons behind why he's so elusive and unknown, and reminisce on all the fantastic earworms he's given us for the past 30 years.

00:00 Who is Max Martin?
00:57 Origins
02:26 Boybands & Teenage Pop
05:18 The Doldrums
08:15 The Rise of Dance Pop
10:57 Jantelagen
12:32 The Disciples
15:07 He's still going??
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