How Focusing On One Service Helps You Systemise and Scale Your Cleaning Business | TGL Podcast

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In today's episode, I chat with Louise Trehearn, owner of Helpful Home Cleaning Service and founding director of the Domestic Cleaning Business Network.

Louise started Helpful Home in 2010 and has grown it into the largest cleaning company in Sale by focusing on providing a great value regular cleaning service.

In 2019, Louise was one of the founding directors that launched the Domestic Cleaning Business Network, a trade association and membership organization that supports cleaning business owners as they grow their businesses by providing resources including training on health & safety, accounts, sales, and recruitment.

We talk about:
- Why systemizing your business is important and how focusing on providing one cleaning service has helped Louise scale her business and charge premium prices.
- How to recruit new cleaners and create the right job advert for your business, keeping a database of cleaners
- Developing a 4-day onboarding process for new staff and why training is important
- Recording data, tracking KPIs, and how to maintain cleaning standards
- Starting the DCBN in a service station with a mission of Increasing the floor price of the domestic cleaning industry

TIMESTAMPS:

00:00 Intro
03:10 Knowledge sharing in the cleaning industry
05:35 How Louise won her first client
06:44 Customer acquisition channels for domestic cleaning businesses
10:50 How to provide a consistent cleaning service
14:50 How to train cleaning staff
20:48 How to recruit cleaning staff
29:40 The difference between domestic and commercial cleaning
34:42 Raising prices in the domestic cleaning industry with the DCBN
42:07 Why you need support to grow your cleaning business

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WHO AM I:

Hey, I am Matt Harris.

I built my first 6-figure business, a contract cleaning company while working as a full-time property lawyer.

After selling the cleaning business, I built a 6-figure property management business before exiting.

Now I’m building The Growth Lab, a Lead Gen, a sales & business development consultancy for cleaning businesses. We generate an additional 5-10 booked appointments every month for commercial contract opportunities.

I also write a short, actionable weekly newsletter called The Growth Lab. I share valuable insights on sales and business development for owner-operators in the cleaning industry that help grow their businesses.

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