Dave Raglas: Personalization Technologies that Boost Conversion Rates

Описание к видео Dave Raglas: Personalization Technologies that Boost Conversion Rates

[This video was originally recorded in 2019, and the information and roles of individuals featured may no longer be representative of current circumstances or affiliations.]

In this interview, our host, Jessica Ly, sits down with David Ragals, SVP of Customer Success at IgnitionOne. Dave highlights trends in personalization, first-party data usage, and their platform's evolution to collaborate with existing systems and enhance marketing efficiency. He also shares insights on adapting to data privacy regulations, emphasizing the importance of leveraging first-party data for marketing strategies.

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