Beyond Beauty: Building Websites that Drive Conversions & Sales

When building a website, the biggest blind spot for many is never speaking to prospective account holders in their ideal buying persona. This lack of insight can cost banks and financial brands loans and deposits. 💸

In this video, we discuss why relying solely on aesthetics won’t cut it. A beautiful website is great for awards, but if it’s not driving leads or conversions, is it really serving its purpose? 🤔 We also explore how many organizations fail to benchmark their buying experience against third-party competitors, including national and fintech brands.

🔎 Secret shop your website to stop losing loans and deposits: https://www.digitalgrowth.com/website...

🔗 Link to the full video:    • Three Common Website Secret Shopping ...  

👋 Connect with James Robert Lay: https://bit.ly/4eFeoZ5
📆 Book James Robert Lay for your next event: https://www.jamesrobertlay.com/
👋 Connect with Audrey Cannata: https://bit.ly/3Vs5TYD

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