Kisah Tragis dibalik Tutupnya The Body Shop

The Body Shop tergiring ke bibir jurang kebangkrutan. Merek ikonik yang sering dijadikan studi kasus sukses branding ramah lingkungan dan sosial itu, akan menutup hampir setengah dari 198 tokonya di Inggris. Kebijakan ini membuat 2.000 pekerjanya berisiko terkena PHK. Apa yang sebenarnya terjadi? Apa pelajaran penting yang kita bisa petik dari kisah tragis ini? Yuk kita cari tahu.

Disclaimer:
Video ini merupakan ulasan sederhana terkait fenomena bisnis atau industri untuk digunakan masyarakat umum sebagai bahan pelajaran atau renungan. Walaupun menggunakan berbagai referensi yang dapat dipercaya, video ini bukan naskah akademik maupun karya jurnalistik.

Sumber Referensi:

Aaker, D. A. (2011). Brand Relevance: Making Competitors Irrelevant. Jossey-Bass.

Gilmore, J. H., & Pine II, B. J. (2007). Authenticity: What Consumers Really Want. Harvard Business School Press.

BBC. (2017, February 9). [Title of the article]. Retrieved from https://www.bbc.com/news/business-389...

Butler, S. (2024, February 13). The Body Shop collapses into administration in UK. The Guardian. Retrieved from https://www.theguardian.com/business/...

Conversationalist. (Date unknown). The collapse of The Body Shop shows that ethical branding is not a free pass to commercial success. The Conversation. Retrieved from https://theconversation.com/the-colla...

Poedjanarto. (Date unknown). Analisis kebangkrutan Body Shop: Sebuah studi kasus. LinkedIn. Retrieved from https://www.linkedin.com/pulse/analis...

Pioneers Post. (2024, February 15). Lost opportunity: The Body Shop’s collapse mourned by impact community. Retrieved from https://www.pioneerspost.com/news-vie...

African Marketing Confederation. (Date unknown). The Body Shop’s UK collapse: Brand values have been sadly diluted. Retrieved from https://africanmarketingconfederation...

UnHerd. (Date unknown). The Body Shop goes bust: Gen Z sours on beauty giant. Retrieved from https://unherd.com/newsroom/the-body-...
Reuters. (2024, February 13). Body Shop puts UK business into administration. Retrieved from https://www.reuters.com/markets/europ...

Standard. (Date unknown). The Body Shop administration: Retail high street FRP collapse insolvency shops trading. Retrieved from https://www.standard.co.uk/business/t...

DetikFinance. (Date unknown). The Body Shop buka-bukaan soal PHK 146 karyawan. Retrieved from https://finance.detik.com/berita-ekon...

Telegraph. (2024, February 13). The Body Shop goes into administration. Retrieved from https://www.telegraph.co.uk/business/...

Green Queen. (Date unknown). Is The Body Shop Closing? Vegan Beauty Administration. Retrieved from https://www.greenqueen.com.hk/is-the-...

Liputan6. (Date unknown). The Body Shop Inggris terancam bangkrut, PHK hantui 2000 karyawan. Retrieved from https://www.liputan6.com/lifestyle/re...

Wolipop Detik. (Date unknown). The Body Shop akan tutup setengah dari 198 toko di Inggris. Retrieved from https://wolipop.detik.com/makeup-and-...

Dr. Indrawan Nugroho adalah CEO dan Co-founder CIAS, sebuah perusahaan konsultan inovasi dengan misi memampukan para talenta korporat dalam mendesain, mengembangkan dan mengimplementasikan inovasi untuk meningkatkan kinerja perusahaan

Kunjungi:
https://www.cias.co
https://www.indrawannugroho.com

My contact:
https://bit.ly/Kontak-Indrawan-3

Follow me at:
  / indrawannugroho  
  / indrawannugroho  

#corporateinnovation #cias #strategibisnis #konsultaninovasi