Porter's Five Forces Explained | Supermarket Industry Examples

Watch this video if you want to understand Porter's Five Forces and how it helps businesses to assess the potential profitability of a given market.

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Porter’s Five Forces is a framework which was developed in 1979 by Michael Porter which identifies the nature of competition through 5 competitive forces, helping businesses to determine the potential for profitability within a given market. This video explains Porter’s Five Forces and applies the model to the UK supermarket industry, providing you with examples along the way.

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