The Marvelous World of SHANI: Mattel’s First “Ethnically Correct” Black Dolls (1991)

Have you heard about Shani - Mattel's first attempt at creating an "ethnically correct" African American fashion doll line? In this video, we will look into the creation of the Shani doll and its legacy over the Barbie brand.

Timestamps:
00:00 - Intro
00:34 - "Ethnically Correct" Black Dolls
03:12 - Creating Shani and Friends
06:27 - Release and Reception
09:20 - Shani in 1992
11:03 - Soul Train and the End of Shani
12:17 - Collector Dolls and Playline
13:59 - Conclusion

Resources:
✨ Black Doll Collecting by Debbie Behan Garrett: https://blackdollcollecting.blogspot....
✨ Orlando Sentinel Article: https://www.orlandosentinel.com/news/...
✨ Shindana Toy Company Documentary by KCET:    • Shindana Toy Company: Changing the Am...  
✨ "Barbie As Cultural Compass: Embodiment, Representation, and Resistance Surrounding the World’s Most Iconized Doll" by Hannah Tulinski: http://crossworks.holycross.edu/soc_s...
✨ "Style Makers; Derek Hopson and Darlene Powell-Hopson, Child and Family Psychologists" by Deborah Hofmann: https://www.nytimes.com/1991/03/17/st...
✨ "URBAN STREET SHANI STORY":    • URBAN STREET SHANI STORY  
✨ Shani Commercial (Source:
TheRedCarChannel):    • Mattel Shani 30 sec  6:14:91  Red Car  
✨ Beach Dazzle Shani Commercial (Source: BB's Dolls & TV Archive, Barbie Commercial)    • Beach Dazzle Shani Doll Commercial (1...  

Music Credits:
✨ Micro - ELPHNT
✨ Savannah - ELPHNT
✨ Low - ELPHNT
✨ Loose Slip - Stayloose
✨ Enable the Tiger - JAde Wii
✨ Noisey - ELPHNT
✨ Beach House - Text Me Records, Bobby Renz
✨ Diskofunque - Francis Preve
✨ Nomads - The Mini Vandals
✨ Jela - ELPHNT

Copyright Disclaimer:
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research.

Shani, Barbie and associated characters are the property of Mattel.

#shanidolls #blackbarbie #mattel