How to use LinkedIn for Real Estate Agents

Real Estate relies a lot on timing. Your audience, your network, needs to remember you as "top of mind" when they are ready to buy or sell a home.

So how do you stay "top of mind" as a real estate agent online? LinkedIn is the tool that you have to capitalize on. LinkedIn is your CRM, your icebreaker and your prospecting list all in one platform. Provide value, create content, and over time build your brand to be one that is memorable to your audience.

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The real estate market is saturated with listings right now, but homes aren’t moving as fast as they could be. When real estate agents come to me because they’re in a lull, the first question I always ask is, “what are you doing on LinkedIn right now?”

LinkedIn provides a solid basis for the three things we look at in real estate marketing: attention, value, and timing.

Attention, Value, Timing
Have you ever thought about what lines up to create a great real estate transaction? It’s not just about finances. In real estate, we need people to pay attention to our listings and services, understand the value they’re getting above and beyond a good deal, and we need it all to line up in a specific time frame.

All of these aspects need one thing: long-term nurturing. People make a real estate purchase once every 7-10 years. That means the people you’re speaking to through your marketing now might not become clients for a decade. When they’re finally ready to make that purchase, what are their options? If you’ve built the most value for them over the past decade, they’re going to be paying attention when it comes time, and you can bet it’s going to be you they come to.

Get on LinkedIn Now to Build a Long-Term Organic Network
How long has it been since you logged in to your LinkedIn account? Content on LinkedIn is going further and faster than ever before. The connections you make can be as strong as your in-person connections – but only if you’re putting the time into creating a content experience. Posts, articles, SlideShare, messages – do whatever you have to do to make those connections but start making them now.

Best of all, people are looking more than they’re posting. That means content goes further and faster. Only 3 million users (out of 500 million) post content weekly. Meanwhile, there are 468 billion impressions on LinkedIn every year, making it a great place to get social through stories, information, and ideas.

Getting Timing Right with LinkedIn Articles
If you aren’t posting articles on LinkedIn, you’re missing a golden opportunity to connect with people authentically. People are actively seeking out content to answer questions, get engaged, and connect with professionals. However, only 1 million users have published an article. If you want to be the one to answer someone’s real estate questions, this is the place to do it.

Use Touchpoint Cycles to Provide Value
When you’re using LinkedIn to move real estate, sales aren’t going to cut it. LinkedIn users are looking for value above everything else. If you can provide that value by offering plenty of subconscious touchpoints, you’ll make the connections you need. Toss in a few inbound touchpoints and you’ll be able to provide value without constantly selling.

Move Faster, Stay Longer
Building a presence just about anywhere online takes time. In real estate, that’s not a problem. Because of that long sales cycle, the long-term connections are the ones that are going to pay off. So start building the content you need to develop those connections so 7-10 years from now, that growth pays off in a major way.

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https://www.jaredvandermeer.com