What Is A Brand Extension Strategy? (+ Good And Bad Examples)

Learn what brand extension strategy and how its used for brand growth across multiple categories.

#brandextension #brandingtips #brandstrategy

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By the end of this video, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors.

First, you’ll learn that the brand reputation and brand equity that is achieved by established brands is the asset that’s leveraged within a brand extension strategy.

Next, you’ll learn what a brand extension strategy is before we explain it with an example from one of the most successful brands to leverage it. The Nike Brand Extension is a great example.

Then you’ll learn why and when you would use a brand extension strategy and how opportunity, relevance, and reputation play a big part in its success.

Next, you’ll discover the advantages, disadvantages, and risks of using a brand extension strategy and with an example of what can go wrong with a brand extension fail from cosmopolitan magazine

0:00 What Is A Brand Extension Strategy? (+ Good And Bad Examples)
1:02 What Is A Brand Extension?
1:30 Successful Brand Extension Example
1:15 Why Use A Brand Extension Strategy?
2:53 When To Use A Brand Extension Strategy?
3:59 Advantages Of A Brand Extension Strategy
4:25 Risk Of A Brand Extension Strategy
5:05 Examples Of Brand Extension Strategy




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