26 Branding Elements For An Effective Brand Strategy

Learn the 26 branding elements for effective brand strategy development to build a successful brand.

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By the end of this video, you’ll have a comprehensive list of 26 branding elements you can include in your brand strategy development process.

First, you’ll learn about the importance and individual function of strategic branding elements that are the foundations of a brand.

Then, you’ll learn how different categories of the elements of a brand influence a variety of growth opportunities from brand positioning to personality.

Then, we’ll dive into the comprehensive list of branding components that make up a strategic Brand.

0:00 26 Branding Elements for an effective brand strategy
1:10 What Are Branding Elements?
2:01 Brand Substance
2:25 #1 Purpose
2:50 #2 Vision
3:10 #3 Mission
3:31 #4 Values
4:00 Brand Positioning
4:29 #5 Audience Persona
4:56 #6 Competitor Research
5:26 #7 Differentation Strategy
5:52 #8 Positioning Strategy
6:20 Brand Persona Elements
6:46 #9 Brand Archetypes
7:11 #10 Brand Personality
7:34 #11 Brand Language
8:01 #12 Tone Of Voice
8:24 Brand Communication
8:39 #13 Brand Name
9:04 #14 Tagline
9:38 #15 Key Messages
10:15 #16 Storytelling Framework
10:48 Brand Identity
11:15 #17 The Logo
11:45 #18 Typography
12:12 #19 Color Palette
12:37 #20 Image Style
13:13 #21 Iconography
13:45 #22 Graphics & Illustration
14:09 Brand Presence
14:30 #23 The Website
15:02 #24 Social Channels
15:27 #25 Content & Advertisement
15:55 #26 Physical Store

#brandingelements #brandstrategy #brandingtips




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