Top Brand Strategy Secrets from Mark Ritson

In this episode, Mark Ritson answers some of the burning questions I had around understanding the market and differentiation and positioning, specifically the U and the E elements of my TUNED framework.

00:00 - Introduction
01:44 - Views On Rebranding For Established Brands
03:11 - Brand Meaning Isn't As Important As People Assume
06:00 - Dealing With The Trademark Dimension Of Big Brands
07:29 - Legal Department On Big Brands
09:05 - Working With Lawyers On Branding Process
10:06 - Brand Strategy
12:11 - Market Research Process
15:40 - Difference Between Brand And Marketing Strategy
17:42 - Dealing With Distinctiveness And Differentiation
21:18 - Could Purpose Be An Aspect To Stand Out?
24:39 - Brand Positioning

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Website: https://www.marketingritson.com/
Mini MBA: https://mba.marketingweek.com/brand-m...

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