Unlocking Africa's Fashion Potential: Insights from the UNESCO

Описание к видео Unlocking Africa's Fashion Potential: Insights from the UNESCO

Join Francisco Gómez Durán, Head of Culture at the UNESCO Regional Office for Southern Africa, and Shingai Nyagweta, Design Consultant, Strategist, and Project Manager, as they delve into UNESCO's groundbreaking report on the African fashion industry. Titled "The Fashion Sector in Africa: Trends, Challenges, and Opportunities for Growth," this comprehensive study explores the continent's dynamic fashion landscape, emphasizing its promising potential as a global leader in creativity, economic development, and innovation.

In this insightful session, Durán and Nyagweta will unpack key findings from the report, highlighting the industry's transformative impact driven by a burgeoning middle class, urbanization, and digital technology. They will discuss how African fashion designers are blending tradition with innovation to create unique, globally recognized brands while fostering economic growth and cultural expression.

The talk will also address the significant challenges the industry faces, including insufficient investments, weak infrastructure, and inadequate intellectual property protection. By exploring these obstacles, the speakers will outline strategic solutions to unlock the full potential of Africa's fashion sector, emphasizing the importance of sustainability, social responsibility, and gender equality.

Discover how African fashion capitals like Abidjan, Casablanca, Dakar, Johannesburg, Lagos, and Nairobi are shaping the future of the industry through influential fashion weeks and international collaborations. Learn about the rise of African-made luxury fashion and the role of e-commerce in expanding local and global markets.

Don't miss this opportunity to gain valuable insights into Africa's vibrant fashion industry and its path toward sustainable growth and global prominence.

• Moderator - Shingai Nyagweta, Director, DSGN
• Francisco Gómez Durán, Head of Culture - UNESCO

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