EGN Podcast: Inga Bohn from Amorelie, on breaking taboos and revolutionizing adult industry

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3srq0Lr

Join us for an enlightening episode of the EGN Podcast with your host, Efe von Thenen with our special guest, Inga Bohn, Head of Brand and Customer Centricity at Amorelie, offers a behind-the-scenes look at the brand's innovative approach to intimacy, pioneering marketing strategies, and the creation of an inclusive community.

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In this episode, Inga shares her journey from strategy consulting to leading a groundbreaking brand. Discover how Amorelie revolutionized the sex toy market with a unique and inclusive approach, and learn about the challenges and successes they faced, including dealing with censorship and shifting societal norms.

We also explore Amorelie's comprehensive marketing mix, from digital and mass media to offline experiences and brand partnerships, highlighting the importance of connecting with the lifestyles of their audience. Inga emphasizes the significance of customer feedback, flexibility, and creativity in driving a successful brand.

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

00:00 - Introduction
00:51 - Guest Introduction
02:11 - Inga's Career Journey
03:58 - Joining Amorelie and Overcoming Challenges in the Sex Toy Industry
08:01 - Market Insights and Competition
11:16 - Milestones, Brand Repositioning and Innovations
13:58 - Amorelie's Mission
14:40 - Censorship and Marketing Challenges
16:52 - Marketing Campaigns of Amorelie
20:25 - Customer Insights
22:20 - Amorelie's Report Insights
24:51 - Customer Demographics
27:37 - Customer Journey and Touchpoints
30:50 - Educational Content and Brand Marketing
35:13 - Brand Partnerships and Lessons Learned
37:28 - Engaging with Younger Generations
41:10 - Amorelie's Podcast and Importance of Employee's
42:50 - Amorelie Community
43:48 - Sales Channels and Marketplace Presence
49:01 - Offline Marketing and Festival Activations
50:39 - Partnerships with Brand Ambassadors
54:38 - Upcoming Projects and Campaigns
55:43 - Tips for E-commerce Brands
58:22 - Conclusion

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