EGN Podcast: Ralph Hünermann, Founder of ODOSCOPE, on the power of data, personalization and AI

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3srq0Lr

In this episode, our podcast host Efe von Thenen delves deep into the transformative power of personalization in e-commerce with Ralph Hünermann, founder and CEO of ODOSCOPE. Discover how leveraging data and AI can revolutionize customer experience, drive business success, and help you stay competitive in the evolving market landscape.

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Explore the significance of personalization in modern e-commerce and how it can enhance customer experience and convenience. Ralph shares his journey from academia to founding ODOSCOPE, highlighting his passion for human-machine interaction and his expertise in AI and neuroinformatics.

Discover the creation of ODOSCOPE, an adaptive e-commerce platform that automatically improves user experience based on data. He emphasizes the importance of trusting your data and using it to understand customer behaviors and preferences better. By operationalizing data and avoiding the creation of new silos, businesses can make sense of their existing information and use it to drive real-time personalization.

Furthermore, listen to practical advice for businesses looking to start their personalization journey, including the importance of trusting your data, operationalizing it effectively, and acting on it in real-time. He also discusses the impact of generative AI on e-commerce, envisioning a future where personal AI assistants help customers find the perfect products based on their unique profiles and preferences.

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00:00 - Introduction
03:06 - About Ralph's Career
06:40 - ODOSCOPE's Founding and Focus
08:26 - Balancing Personal and Business Life
09:32 - Current Market Trends in E-Commerce
12:09 - Challenges and Solutions in Personalization
14:39 - The Role of Data in Personalization
16:23 - Impact of AI and Technology in E-Commerce
18:09 - Case Studies and Examples
20:03 - Addressing Data Privacy Concerns
22:24 - Future Predictions and Market Pressure
26:14 - Technological Challenges and Solutions
28:58 - Generative AI and the Next Phase of E-Commerce
30:15 - Apple's Future Innovations and Personal Assistants
32:07 - Impact of Cookie-Less Future and Data Utilization
34:05 - Advice for Smaller E-Commerce Players
35:54 - Closing Thoughts and Final Takeaways
36:34 - Tips for the Brands, SMB's and Platforms
43:41 - Future Journey of the Customers
51:20 - Closing Remarks

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