Gamification Framework (Octalysis) with Yu-Kai Chou - 9 October 2023 - Busihub

The Octalysis Framework for Gamification & Behavioral Design is a design approach centered around human motivation, takes elements from games and applies them to real-world activities. Octalysis emphasizes “Human-Focused Design” instead of mere functionality, optimizing human motivation and engagement within a system.

Yu-kai Chou is a Taiwanese-American entrepreneur, author, speaker, business consultant, and experience designer. He is one of the earliest pioneers in the industry of gamification. He has been a regular keynote speaker lecturer on Gamification at organizations like TEDx Lausanne, Stanford University, Harvard University, Google, Tesla, Lego, Huawei, Uber, Boston Consulting Group, among others. Yu-Kai Chou is the creator of the Octalysis Framework and the Founder/CEO of the consultancy The Octalysis Group and the mentorship education platform Octalysis Prime.