Ask the Expert | 5 Steps to a Successful SEO Strategy for E-commerce

Ecommerce competition is fierce and it is becoming harder to stand out of the crowd. With SEO, you can put your e-commerce business in front of people who are searching for exactly the products you are offering.

During this webinar, you’ll go discover and learn the 5 steps to follow to succeed in driving organic and sustainable traffic to your e-commerce store. Each step will be illustrated with many examples from real e-commerce businesses.

Step 1: Keyword research to identify ranking opportunities
Step 2: Site architecture for ecommerce
Step 3: Technical SEO: Crawlers, site speed and mobile responsiveness
Step 4: On-page SEO for ecommerce
Step 5: Blogging to increase your website’s search visibility


🌟 Meet the speaker

Jennifer is a digital marketing strategist and communication consultant with experience working with startups, SMEs and iNGOs. She specialises in customer acquisition, content marketing, digital advertising and growth hacking. Jennifer has mentored for regional and international startups incubators and accelerators such as Seedstars, Flat6Labs, Arabnet and Altcity.

As an entrepreneur, Jennifer founded with 2 other co-founders a virtual agency. Avoid Agency was all about helping SMEs, startups and entrepreneurs shine in the market through effective communication by handpicking a team of talents for a project based on their expertise and the client's specific needs. It's cost effective without compromising on quality, reach, engagement, or impact. Avoid Agency was a steppingstone for another entrepreneurial experience for Jennifer. She is currently putting the final touches to launch an online learning platform for SMEs, entrepreneurs, and solopreneurs. Skill Surfing is a platform to learn how to discover, build and grow a business using a blended approach of self-paced learning and live mentorship to give students actionable, hands-on, and tailored courses and guide them to implement strategies right away.