Marketo Minutes - Lead Scoring

It's nearing the end of the month, and your sales department has asked you - the Marketing Director - to narrow their list of 150,000 leads down to the most "close ready." How do you move forward?

In this episode of Marketo Minutes, we're talking about Lead Scoring and how it can be used to find your sales ready leads in a sea of potential customers.

Be sure to check out our blog regarding Lead Scoring at:
https://www.conversionstore.com/marke...

Marketo Minutes are quick 10-to-15-minute video training sessions that offer tips and advice that you can use to build your B2B marketing automation stack using insights from our work at Conversion Store, an Adobe Certified Partner who works with Adobe Marketo Engage marketing automation software.

Want to learn more about Adobe Marketo Engage? Visit: www.MarketoMinutes.com

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