[Tutorial] How to create a Lead Scoring Model in Marketo and Hubspot

Описание к видео [Tutorial] How to create a Lead Scoring Model in Marketo and Hubspot

If you're struggling to prioritize marketing leads, or calling a lot of contacts that are "just looking", it's time for new lead scoring.

This video includes:
- how to use regression analysis to create meaningful scoring
- common mistakes with big consequences
- how to finally get on the same page with Sales about what "qualified" means
- how to find a balance between behavior, demographics, and decay
- how to re-run Salesforce lead assignment rules using Process Builder & Apex once you're done.
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- Learn about Sponge.io: https://sponge.io/
- Read the full blog post: https://sponge.io/how-to-create-a-bet...

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