WHAT KILLED HOT TOPIC??

What killed Hot Topic? A few things I touch on:
* How Marilyn Manson, Nine Inch Nails, Korn and nu-metal and industrial fashion put Hot Topic on the map
* Jnco, Tripp, UFO, Kikwear and other "phat pants" brands
* The Emo Years, when Fall Out Boy and My Chemical Romance were on MTV and Gerard Way and Pete Wentz were in teen magazines
* The Scene Years, when scene kids in neon skinny jeans and crazy hair were everywhere
* How nerd culture items like Funko Pops, Star Wars, K pop, gaming and anime has replaced band merch at Hot Topic stores
* Their legacy, such as songs like Lil Aaron "Hot Topic"
* Spencers Gifts, Zumiez, Pacsun, Abercrombie and Fitch, Hollister, and other mall retailers they compete with
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