MIT Sloan Alumni Online: David Robertson

Описание к видео MIT Sloan Alumni Online: David Robertson

May 16, 2018 - Innovating Around the Box: The Power of Little Ideas with David Robertson

Managers today are constantly told they need to do more than just incrementally improve current products for current customers - that to excel, they need to disrupt themselves before someone else does. But there's a third way to innovate that's not incremental improvement nor revolutionary disruption. In this webcast, David Robertson, Senior Lecturer at MIT Sloan, will talk about this approach using examples and key elements from his new book, "The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation."

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