MIT Bootcamps: How to Select Your Customer Segment

John Howard is a 2x entrepreneur who co-founded and led a consumer electronics company (Duron; acquired in 2014 by RAL Group) and a B2B SaaS online education company (Jhana; acquired in 2018 by Franklin Covey). He currently advises multiple startup CEOs and is starting a new B2B SaaS online education product as an intrapreneur within MIT's Office of Digital Learning.

In this webinar, John will share the story of how he determined which initial customer segment to focus on for each of his startups, share some suggestions on how you can find a promising segment for your startup, and answer your questions.


ABOUT THE SERIES
MIT Global Innovators is a brand new E-Learning seminar series that features MIT-trained entrepreneurs, innovators, and changemakers who are solving challenges through new venture creation and corporate innovation initiatives.

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The Bootcamp is an immersive, intensive, experiential MIT program for global innovators. At the Bootcamp you will learn entrepreneurial problem discovery and problem solving that MIT is known for. This toolkit will give you the power to seek real problems, develop superior solutions, and design ventures that are sustainable for your team, your customers, and the world.

You will also join a tight-knit, lifelong and growing community of over 1,000 innovators selected by MIT from over 100 countries.

MIT Bootcamps was founded at MIT in 2014 by Erdin Beshimov with a vision to bring MIT to entrepreneurs around the world.

Admission to an MIT Bootcamp is highly selective. Learn more at    • Welcome to MIT Bootcamps!  . Apply at bootcamp.mit.edu.