Ask Marc #6 – about personas on journey maps

In this session we talked about how to use multiple personas on one journey map to compare their experience. Also we included stakeholder groups into the discussion and learn how backstage activities and service blueprints are connected to personas.

This series was initiated as a place for folks to learn more about service design and journey mapping software. Our co-founder and CEO Marc Stickdorn and the Smaply team share their experience on how to embed and scale service design in organizations

More useful resources
Find the transcript here | https://www.smaply.com/blog/ask-marc-...
Free journey mapping toolkit | https://www.smaply.com/blog/toolkit-j...
More learning resources on journey mapping | https://www.smaply.com/blog/
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[03:28] How many personas are too many? Can you get too granular?
[06:15] What kind of persona is useful for developing a TV channel and how do you use personas in a media project?
[11:18] How can you use a journey map to best show how different personas meet or interact with each other?
[17:15] How do you work with complex maps where you have loads of stakeholders?
[21:22] Is there one-on-one mapping between personas and the organization stakeholders?
[23:50] When does it make sense to have multiple personas on one map, versus one journey map per persona?
[25:53] How do you rate the emotional side?