What is a Project Brief | PM Tips for Non-PMs

Learn what a project brief is, the difference between a project brief vs. a project plan, and how to write a project brief in 4 easy steps. Download a free project brief template with examples here: https://teamgan.tt/3rFjpJs

0:00:00 - What is a project brief? Definition
00:00:28 - How to make a project brief
00:00:41 - Step 1: Understand the project brief purpose
00:01:00 - Difference between a project brief and a project plan
00:01:21 - Step 2: Gather the contents for a project brief
00:01:42 - Basic components of a project brief
00:02:42 - Step 3: Draft your project brief
00:03:08 - Step 4: Build a solid project plan

A project brief is a document in project management that communicates your project approach and the process your team will use to manage the project according to scope. It also acts as sort of an agreement on project objectives, scope, major deliverables, milestones, timing, activities, process, and even resources needed to deliver your product.

While a project plan outlines how a project will get done, a project brief defines the who, what, where, when, and why. That way you can set clear expectations for stakeholders on the front end.

Think of your project brief as the “true north” that keeps your project on track. Once work begins, you can use the project brief to help prevent scope creep and guide decisions all the way to completion.

Do you create a project brief for all your projects? Or do you just wing it and start with your project plan? Leave us a note in the comments. We’d love to hear your project brief tips and tricks!

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