Normative Theory | Mass Communication Masterclass | Lecture 51

Navigating the Ideal: Exploring Normative Theories in Media Studies
Are you curious about what makes a "good" media system? This video delves into the fascinating world of Normative Theory, exploring different perspectives on how media should be controlled, owned, and operated.

Go beyond the "what is" and explore the "what should be" of media with:

A clear explanation of Normative Theory and how it differs from other media theories.
An overview of four prominent Normative Theories:
Authoritarian Theory: Media controlled by the government, emphasizing national security and censorship.
Libertarian Theory: Unrestricted media, promoting freedom of expression and individual judgement.
Social Responsibility Theory: Balance between media freedom and public accountability through self-regulation and public discussion.
Soviet Totalitarian Theory: State-controlled media used to promote a singular ideology and control public opinion.
Strengths and weaknesses of each theory, sparking critical thinking and discussion.
The importance of understanding these diverse perspectives for analyzing and shaping the future of media.
This video equips you with the knowledge to:

Critically evaluate existing media systems.
Participate in discussions about media reform.
Contribute to shaping a responsible and ethical media landscape.
Don't forget to:

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Share your thoughts on the ideal media system in the comments below.
Together, let's navigate the fascinating realm of media and create a brighter future for communication.

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