Why I use gifs (and other visuals) in my videos ⬇️⁠

If you’re familiar with my brand AT ALL, then you probably already know that I’m a huuuugeee fan of using gifs and other visual elements in all my videos...⁠
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I’ve been doing this since I launched my YouTube in 2019. ⁠
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I even made my OWN GIFs.⁠
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I don’t just do it because it’s fun and part of my branding...⁠
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There are 3 HUGE reasons I use these visual elements (and you should too)…⁠ 👇⁠
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👀 They help grab ATTENTION⁠
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Studies have shown that incorporating visuals in videos grabs AND keeps attention more effectively than text only. ⁠
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They make your content more interesting and stop that scroll, baby.⁠
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🤌 They help clarify MEANING ⁠
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Adding in the right gifs or b-roll can help clarify the meaning of your message — making it less likely that you’ll be misunderstood ⁠
(especially when you love to use sarcasm or innuendo like me, hehe).⁠
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😭😆😜 They help convey EMOTION ⁠
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Words can only describe so much… ⁠
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But adding a gif of someone who is jumping with joy, cringing or rolling their eyes really helps convey emotion and humor. ⁠
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SOME PEOPLE (🙄) complain that they are distracting or unprofessional…⁠
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Other people love them - me included!⁠
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I think when gifs and other visuals are done CORRECTLY, they make content so much more engaging, fun, and relatable. ⁠
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Now, OF COURSE, there is such a thing as “too much” and it can be easy to go overboard.⁠
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Like all things in life, you need to find the right balance for YOU and your audience. ⁠
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But when done correctly, specific gifs and visual themes can become synonymous with your branding 🤩⁠
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👉 What is your opinion on using gifs in marketing? Comment below and let me know!