How to Nail Your Client's Brand Voice in Copywriting?

Does your digital agency know your clients’ brand voices? What questions can you ask your clients to ensure your copywriting effectively conveys their brand voice?

In all your digital agency’s copywriting services, it’s vital to capture each client’s brand voice to distinguish their business from competitors. Brand voice is particularly important because it should be consistent in everything your client puts out into the world, whether it be on their social media, landing pages, email marketing, or more.

Importantly, if your digital agency wants to craft copy that aids in conversion, it must have a solid understanding of each client’s unique brand voice. Often, knowing a client’s brand voice comes down to asking the right questions to get all the information you need to accurately represent them in your copy.

In this video, Lauren Wainwright, Assistant Sub Editor at Globital, shares 5 questions to ask your agency’s clients that will help you nail their brand voice in copywriting. Clients’ answers to these questions will result in winning copy that your agency will become recognised for producing.

Discover how a target audience has a huge sway on a brand’s voice, why brands may include emojis in their brand voice strategy, the impact of sentence structure, and why tone makes all the difference in forming emotional connections with potential leads.

Once you’re armed with the information gleaned from the questions about your clients’ brand voices, your digital agency’s copywriting can be taken to a higher level and fit into their comprehensive brand presence.

Would you like additional support from a community of digital agency owners like yourself? Join our Facebook group where we share solutions to common digital agency problems:

https://bit.ly/3R4B09T

#copywriting #digitalagency #digitalmarketingagency #copywritingtips #copywritingsecrets