The Crash and Burn of Victoria's Secret

Victoria Secret has gone from a small family run business to the biggest lingerie brand in the world, dominating the entire industry all before losing everything in disgrace in a turn around of only 40 years. Today, they've attempted to make a comeback with a more inclusive perspective but it failed to make a mark with consumers, causing the entire rebrand to be scrapped entirely. Victoria's Secret has therefore found itself in damage control once again, but where do they go from here?

Beauty Channel:    / @underskinyt  
Patreon: patreon.com/understitch

Affiliate Links for Books Used:
Maggie Bullock - The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew: https://amzn.to/3Gizk8i