How To Define Brand Personality Traits [For Your Strategy]

Learn how to define brand personality traits for your strategy to develop brands that connect on a human level.

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By the end of this video, you’ll have a 7-step process that you can use within your brand strategy development processes to define brand personality traits and build a brand with character.

First, we’ll explore the human brand philosophy and why it’s becoming increasingly important for branding and marketing strategies to communicate with empathy and human engagement.

Next, we’ll go through the 7 Step process that will give you the tools and techniques to define brand personality traits for your brand.

0:00 Brand personality traits introduction
0:39 The Human Brand Persona
1:51 Define Your Target Market
2:17 Get To Know Your Customer Avatar
2:52 Identify Your Customer Avatars Characteristics
3:28 Define The Role Of Your Brand
3:58 Identify The Characteristics Of Your Brand Role
4:31 Pool Your Traits
5:02 Prioritise Your Characteristics

And that’s it.

You now have the processes to define your brand personality traits and build brands to make human connections

#brandpersonality #brandstrategy #brandrole




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