How to Use Marketing Aims & Objectives (AF2) for BTEC National Business Unit 2

AF2 (Marketing Aims and Objectives) is the focus for this second livestream designed to help BTEC National Business students maximise their marks in the Unit 2 assessment.

LIVESTREAM TIMESTAMPS
0:00 Countdown and introduction
4:53 AF2 What the mark scheme requires
6:36 Difference between aims and objectives
7:29 Shine Beauty case study
12:21 Advice from examiners on SMART objectives
14:48 Example objectives for Shine Beauty
19:36 Tips on how to write objectives in Unit 2
21:06 Worked examples for Shine Beauty
31:22 Summary

Download the Shine Beauty case study we're using for this series of livestreams here:
https://www.tutor2u.net/business/refe...

Download our two-page A4 Unit 2 notes template here:
https://www.tutor2u.net/business/refe...

Looking for some extra Unit 2 practice case studies? Try these:

Charming Chocolate (Chocolate Bars):
https://www.tutor2u.net/business/refe...

Muttley (Dog Food)
https://www.tutor2u.net/business/refe...