Writing Your Marketing Mix (AF5) for BTEC National Business Unit 2

The marketing mix (including a marketing message) is worth a whopping 20 marks in Unit 2, so its essential to give the examiners what they are looking for!

LIVESTREAM TIMESTAMPS
0:00 Countdown and introduction
6:28 Introduction to AF5 (Marketing Mix)
11:32 Revision on Extended Marketing Mix (7Ps)
22:16 Marketing Message
28:22 Contextualisation: Tips for comparison
32:55 Example marketing mix: Price
38:01 Example marketing mix: Promotion
43:35 Example marketing mix: Process
49:17 Summary and final Q&A

Download the Shine Beauty case study we're using for this series of livestreams here:
https://www.tutor2u.net/business/refe...

Download our two-page A4 Unit 2 notes template here:
https://www.tutor2u.net/business/refe...

Looking for some extra Unit 2 practice case studies? Try these:

Charming Chocolate (Chocolate Bars):
https://www.tutor2u.net/business/refe...

Muttley (Dog Food)
https://www.tutor2u.net/business/refe...