Brand Building From Scratch - Insights From The Frontline | 100th Episode Special |

In this special 100th episode of the CoBB podcast, hosts Sudeep Chawla and Sharavana Raghavan bring together a dynamic panel of entrepreneurs and a seasoned marketing leader to explore the intricacies of brand building in today’s competitive market. With their unique insights into the consumer goods and insurance sectors, the panel delves into the challenges and strategies of creating successful brands from scratch.

PANE::

Puru Gupta – CoFounder of True Elements, a healthy breakfast and snacks brand with a strong omnichannel presence.

Manas Madhu – Founder of Beyond Snack, Kerala Banana Chips, leading the shift from unorganized to organized snacking.

Sapna Desai – CMO at Manipal Cigna Health Insurance, with extensive experience in the BFSI, telecom, and advertising sectors.

KEY SEGMENTS:

Introduction & Milestones (00:00 - 05:00)
Hosts Sudeep and Sharavana celebrate the 100th episode and introduce their esteemed guests.
Reflections on the podcast’s journey and setting the tone for the in-depth discussion on brand building.

Guest Introductions & Brand Journeys (05:01 - 20:00)
Puru shares the story of building True Elements into a leading healthy food brand, leveraging both online and offline channels.
Manas explains his journey in creating a standardized product in a traditional, fragmented market with Beyond Snack.
Sapna discusses her marketing experiences across various industries and her current role at Manipal Cigna.

Brand Building Strategies & Market Insights (20:01 - 40:00)
Puru and Manas emphasize the importance of product standardization and quality control in brand building.
Insights into how packaging, branding, and product positioning play a crucial role in consumer perception.
Sapna adds perspectives on marketing innovation in the highly regulated insurance industry, drawing parallels with FMCG.

Navigating Challenges & Learning from Failure (40:01 - 55:00)
Puru and Manas discuss overcoming initial setbacks, particularly in product iterations and market testing.
The importance of resilience and adaptability in the journey of building a brand.
Sapna talks about adapting strategies in the face of market shifts and regulatory changes.

The Impact of COVID-19 on Brand Strategies (55:01 - 01:10:00)
All guests reflect on the profound effects of the pandemic on their respective industries.
The conversation shifts to how consumer behaviors have changed post-pandemic, with increased focus on health and e-commerce.
Manas and Puru share stories about how their brands experienced growth in online sales due to changes in consumer buying habits.

Scaling & Distribution Challenges (01:10:01 - 01:30:00)
The panel dives deep into distribution challenges, particularly for startup brands trying to compete with industry giants.
Sapna discusses how the insurance sector is also evolving in its distribution strategies.
The guests highlight the importance of aligning distribution strategies with brand growth plans.

Team Building & Leadership in Brand Growth (01:30:01 - 01:50:00)
Puru and Manas share their approaches to building strong teams, focusing on complementary skills and fostering a culture of innovation.
Sapna talks about the challenges of managing change and driving innovation in a traditional industry like insurance.
The panel agrees on the importance of leadership in ensuring long-term brand success.

Closing Thoughts & Key Takeaways (01:50:01 - End)
The episode wraps up with reflections on the key factors that drive brand success: adaptability, consumer focus, and the power of a strong team.
The hosts and guests express optimism about the future of brand building and entrepreneurship, especially in the post-COVID era.

As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.

SHOW WEBSITE - https://www.cobbcast.net/

CONNECT WITH OUR HOSTS

Sudeep Chawla - ⁠Linkedin⁠ -   / sudeepchawla  

Sharavana Raghavan - ⁠Linkedin⁠ -   / sharavana-raghavan  

FOLLOW US
CoBB - ⁠LinkedIn -   / cobbcast  
CoBB - Instagram⁠ -   / cobb.cast  

CREDITS

- Album Art & Design by ting.in - https://www.ting.in/
- Voiceovers by Anjale Stephanos -   / anjale  
- Music from Zapsplat.com
- Produced by Kapoor AV - https://kapoorav.co.in
- Shot At Recreate Spaces - https://recreatespaces.in
- Edited by Arul G of ting

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