What are D2C brands doing wrong? Melt

Melt talks D2C with MMA India’s Country Head Moneka Khurana, Performics India’s CEO Lalatendu Das, and the Head of Business - Beauty from House Of Masaba’s Pratik Mukherjee. Be it digital marketing, business transformation, or D2C, these industry leaders have been a part of it all!

If we talk about D2C, the past few years have been a roller coaster for the Indian brands. Some became unicorns, some challengers and some also rans. What ties them all together however, is the need to maximise profitability. And that’s exactly what was discussed last week when industry body MMA India and Publicis Commerce released the D2C Advantage Toolkit and the panellists are with us to share the key insights.

Want to know the secret of success for profitable D2C players? What will be the role of the marketplace? And what’s the next phase of evolution for D2C brands? Watch the full episode to know all about it!

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