Target Audience, Niche, Ideal Customer - What’s the Difference??

Confused about niches for Etsy, Amazon Merch, or Print on Demand in general? This video breaks down the key differences between Target Audience, Niche, and Ideal Customer—and why you don’t need it all figured out to get started.

✅ What You’ll Learn:
How to define your target audience, niche, and ideal customer
Why starting broad is okay—and how to narrow down over time
Real examples from fishing designs to Great Dane products
Actionable tips to stand out in your market
💡 Free Resource:
Download my Free Ideal Customer Workbook to pinpoint your audience and create designs they’ll love. 👉 https://jaysway.works/

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