SEO Office Hours 30th August 2024 ft. Idris Adeleye, Cheryl Luzet, Mike Chidzey, Jo Turnbull

Idris Adeleye and Cheryl Luzet joined Michael Chidzey and Jo Juliana Turnbull on Friday 30th August 2024 for SEO Office Hours.

00:00 Intro
06:11 We had to shift our entire blog to a new domain. We've been pumping out content for a year, and our editor is an ex-journalist, so has skills. But our traffic is hardly moved. We're prepared to keep it going for a bit longer, but at what point do we just give up?
16:36 What role does social media play in SEO and how can bloggers leverage it to boost their rankings?
23:19 We cater for festivals, events, markets, schools, and beyond, offering nationwide coverage. The product remains consistent, but search queries vary. Now in AdWords, they direct users to tailored landing pages. How can we achieve this for SEO without creating a ton of duplicate content issues?
33:12 They want to avoid over-optimization with internal linking. And so is that a thing? And what do we recommend here?
37:30 Since I'm a marketeer, not an SEO expert. Everybody asks how to be safe from a Google update. What is the best possible answer for them?
40:39 What's the biggest challenge that you face when doing SEO? Basically, how to not make a mistake.
46:12 What are you most excited about from an SEO perspective?

Links mentioned:

InLinks: https://inlinks.com/

If you don't know Idris...

Idris Adeleye is an SEO Manager at Notjustok LLC, a media and entertainment company. Notjustok is the premier digital destination for African youth globally, uncovering and expanding on what’s cool, inspiring, and important in entertainment from music news, Afrobeats, sports, and more. Idris has a vast range of growth and SEO experience, both in-house and agency, and has worked with companies such as Zoftware, Activ Africa, and Servipower (Perkins UK Partner). Outside of his day job, Idris is a member of the Milecent Foundation's Board of Trustees. This NGO runs teenage pregnancy and health programmes in Lagos, Nigeria. He is an active member of the Freelance Coalition for Developing Countries (FCDC). FCDC provides free mentorship and continuous training for Black, Indigenous, and People of Colour (BIPOC) marketers in developing countries. You can find out more about Idris here:   / idrisafricana  

If you don't know Cheryl...

Cheryl is the CEO of the multi-award-winning agency Wagada Digital (‪@wagadadigital8000‬). She founded Wagada Digital in 2011 with a desire to create the kind of agency she would have wanted to work with as an in-house marketer. The company began as an SEO agency and has since expanded into a range of other services. Her goal for the agency is to make specialist digital marketing expertise accessible to ambitious, growing businesses. Before starting Wagada, Cheryl worked in both in-house and agency roles. Outside of Wagada, she is also the President of the St Albans Chamber of Commerce. Find out more about Cheryl here:   / cherylluzet  

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