SEO Office Hours 26th July 2024 ft. Germé Scott, Martina Zrzavá Libřická, Mike Chidzey, Jo Turnbull

Germé Scott and Martina Zrzavá Libřická joined Michael Chidzey and Jo Juliana Turnbull on Friday 26th July 2024 for SEO Office Hours.

00:00 Intro to SEO Office Hours
00:54 Intro to special guests
04:54 Does it make sense for our client to upload the same image file multiple times with different focus keywords for various landing pages? What are the best practices we can recommend in this situation?
08:38 How do you feel about using different alt tags on different pages for images?
10:00 We are considering expanding into US. What steps can we take to ensure our rankings begin peering in this new market?
16:30 A client in a travel industry niche wants to migrate their site to a city level domain like .London or .Barcelona from a .com. It's not an SEO-led decision, but a bigger one. Will it have a negative impact on SEO? Do .city domains boost local rankings while being less visible outside? Or are they neutral?
20:13 My client's news website has been verified and approved in the Google Publisher Center. We have completed all the technical SEO requirements to be listed on Google News results, but we're still not getting any of the visibility expected. Do you think Google is ignoring new Google Publishers? What else can we do to improve our Google News results apart from meeting technical requirements and ensuring high-quality content and a good PageSpeed?
27:22 How do you keep up with SEO news, trends, changes, all of that jazz?
34:11 Is there a tool or way to restrict AI bots from accessing and copying our website's content?
35:44 How do you write an SEO-friendly blog post that generates traffic?
47:39 What are you most excited about in terms of SEO?

If you don't know Germé...

Germé is a seasoned marketing professional with 15 years of experience and a diverse background in digital strategy and SEO. After enduring a marketing setback in a corporate role, he transformed adversity into opportunity, giving rise to his SEO consultancy. Prism Search. With a proven track record of driving digital growth and leveraging insights from past corporate roles and agency experience, he is passionate about helping businesses navigate the digital landscape and drive bottom-line results. His journey exemplifies the power of resilience and the potential for entrepreneurship to rise from setbacks. Find out more about Germé here:   / germe-scott  

If you don't know Martina...

Martina is an international SEO consultant and strategist with over 10 years of experience in SaaS, retail, e-commerce, FMCG, automotive, and tourism. With both in-house and agency experience, including for brands like IKEA, Socialbakers, and Accenture, Martina brings a holistic perspective to the SEO Office Hours table. Follow hashtag#seotipyodmarti to learn more about SEO strategy, data, the technical side of things, and content optimisation. Find out more about Martina here:   / martina-zrzava-libricka  

Head over to https://www.goodsignals.com/seo-offic... to get the invites for SEO Office Hours added to your calendar. You can also submit questions and watch previous episodes.