#24 The Difference Between A Marketing CRM and an Operation CRM

In this episode of "Lift Your Moving Marketing," host Christina Hawkins describes the crucial differences between marketing CRMs and operational CRMs for moving companies. Discover how operational CRMs like SmartMoving and MoverBase streamline day-to-day activities while marketing CRMs focus on nurturing leads, building customer relationships, and enhancing your marketing strategy. Learn why understanding these distinctions can significantly impact your business growth and customer satisfaction. Tune in for actionable insights to help you stay ahead in the moving industry.


Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.


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