Mastering Performance Max: Breaking the ROI Barrier w/ Miles McNair

Описание к видео Mastering Performance Max: Breaking the ROI Barrier w/ Miles McNair

Miles McNair, Founder of PPC Mastery, gives expert strategies and campaign structures for boosting Performance Max profitability. Timestamps:

0:00 Intro
8:30 Should we pause the training of new AI systems?
10:20 Agenda
11:14 Major changes and updates to PMax since release
21:00 How to integrate PMax into your wider account structure
34:00 How B2B brands can best leverage PMax
39:00 Best practices for creating and managing PMax asset groups
44:27 How to structure PMax audience signals
46:45 Lunio PMax case study
49:35 Tips on using ChatGPT for PPC campaigns
55:00 Q&A with Miles

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