Mastering Display & Video Ads: From Awareness to Action w/ Silvio Perez

Описание к видео Mastering Display & Video Ads: From Awareness to Action w/ Silvio Perez

The tips from Silvio will help you optimise your display and ads to drive more revenue without increasing your ad spend. Timestamps:

0:00 Intro
6:30 Has Elon Musk made Twitter better or worse?
10:00 Agenda
10:48 Google Display Network vs Third-party DSPs
20:45 Best practices for retargeting through Display
30:00 Using Display ads for ABM campaigns in B2B
44:00 Understanding the “halo effect” with YouTube ads
48:00 How to create high-performing video ads on a budget
55:21 Q&A session with Silvio

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