Shane Dawson and the Art of the Constant Rebrand

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Shane Dawson is one of the most widely discussed YouTubers ever. But on top of his controversies, Shane is known for having lasted longer than almost any other YouTuber. From "ShaneDawsonTV" to "Shane" and "Not Cool", Dawson almost seems to mastered making videos of every genre you can imagine. But... how?

This video is an analysis of Shane Dawson's long-lasting career and ability to constantly rebrand his content/image.

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